Ideas That Spread, Win

The video above is from a talk that Seth Godin gave at a TED conference.
Running Time: 17 minutes
Source: Seth Godin: Sliced bread and other marketing delights

According to Seth Godin its no longer viable to push products onto consumers in an age where we have way more choices than we use to, and much less time. Seth's main ideas are:

Its the end of the "TV-Industrial Complex"

• Its no longer about interupting people but rather its about spreading ideas.
• Bad or bizarre ideas are more successful than boring ones.

Aim for the Early Adopters

• Early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.
• Early adopters care because they like listening.
• Does it attract people who have the otaku? - Japanese word, people with obsessive interests.

The need to be Remarkable

• Purple Cow syndrome - is it remarkable (worth making a remark about).
• Safe is risky - the riskiest thing u can do now is be safe - the safe thing to do is to be at the fringes - be remarkable.