Be Remarkable

Is having that one great idea the answer? So many of us wish we could find that one idea that will set us free, and yet that is not the answer.

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“Ideas are easy, doing stuff is hard

”

Seth Godin

Get good at creating ideas
If finding that one idea is not the answer, we need to start getting good at creating and finding ideas. There are no great ideas, there are no new ideas – only great implementations of ideas.

If you were to look at the creation process of any entity, from a product to a business, you would notice that the initial idea plays only a small role in the overall process. Yes, the idea was a factor in its success but there have been many great inventions inspired by an old idea.

The light bulb, now synonymous with ideas, went through many incarnations before it became popular.

Ask anyone who invented the light bulb and they will probably respond - Thomas Edison. Although he is one of histories most popular names he never actually invented anything, but rather adapted previous inventions and commercialized them. Humphry Davy created the first incandescent light by passing the current through a thin strip of platinum in 1802. It was Edison's research lab that experimented with different filaments to create a longer lasting bulb about 75 years later.

Innovation or sheer persistence
Marketing guru Seth Godin believes the hardest part of idea creation is all the work that comes after that initial eureka moment. You need to get good at creating ideas, "the more often you create and share ideas, the better you get at it", says Seth.

The key to any new idea is in its execution. Having a vague idea of some new product or business is just the beginning – all the hard work is still to come. So don't sit on that idea, set it free. Talk about it and get people excited about it. It still has a long way to go before it finds its feet and begins to run.

Be worth making a remark about
Whatever you come up with make sure your idea is remarkable – worth making a remark about. The key to the success of the idea is that it will catch the ideavirus and go viral. According to Seth, the riskiest thing you can do now is be safe, the safe thing to do is to be at the fringes. Don't disregard any bad or bizarre ideas, these are probably the ones that others have also rejected because they were too hard or too risky.

Don't be boring.